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Their posts are so distinguishable that an Instagram user can easily recognize the influencer’s posts even when another account shares it. What colors do you want to use for your posts? What’s your brand messaging? What do you want your feed to look like?Īs you try to answer these questions, bear in mind that good influencers have unique posts. Personal branding refers to your overall aesthetic. Whatever niche you choose, you need to define your brand.

There are many Instagram niches you can focus on including: Choosing a niche helps you figure out the kinds of content to create and the sort of audience you want your posts to reach.

The best way to get brands to notice you is if you post content in their niche. If you want brands to sponsor your Instagram posts, here are some steps you should take: 1. The transparency that comes with disclosing paid sponsorships also fosters trust between the brand and influencer. The FTC demands that influencers disclose sponsored posts to protect all parties involved from potential fines or liability. Not only does it prevent Instagram from taking down your posts, it also keeps you in the good graces of the Federal Trade Commission (FTC). If you are an influencer, you must disclose all your sponsored posts. This data can help brands decide which partnerships bring the most return on investment (ROI). They can see the date the post went live, the reach, and the engagement the post got. Posts like this give the brands access to the organic insights of posts that they’re tagged in. Paid sponsorship posts like this are usually indicated with a “paid partnership with ” tag that comes immediately after the user name. Have you come across posts like this on the Instagram app? What do Instagram sponsored posts look like? To reduce this, Instagram put out its branded content features, which allows influencers to tag the brands they’re partnering with on the platform. In this post, we’re focusing on paid sponsorships-the kind where a brand pays an influencer to promote their products and services.Īs influencer marketing became an established, valuable area of digital marketing in the last few years, influencers were not being transparent about their partnerships with brands. This way, the influencer exposes the brand to an audience it might not otherwise have had access to. When an influencer finds a brand in their niche that wants to sponsor them, they can charge a certain amount of money to create an organic post that features the brand’s products or services. Typically, this user (or influencer) has a personal brand and an engaged follower base of their own. Paid sponsorships: This is when a brand pays a user to promote them via Instagram posts.Brands can use it to create custom target audiences based on age, gender, interests, and location and serve sponsored content to these custom audiences. Promoted posts, boosted posts, and Instagram advertising: Just like the other major social media platforms (Facebook, Twitter, LinkedIn, etc.), Instagram has a native ad management tool.promoted posts), and those that brands pay influencers for (paid sponsorships). There are two different kinds of sponsored posts: those that brands pay Instagram for (a.k.a. The person (or business) posting a sponsored post puts a budget behind it to reach a wider audience. Click and get them now! What is an Instagram sponsored post?Īn Instagram sponsored post is a type of ad.

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